We're running an experiment.
Right now, we generate 100 leads per day at $X per lead. About 10% convert.
But here's the question: do we actually need 100 leads, or do we just need 10 good deals?
If we can get 10 high-quality leads with a fraction of the ad spend, we save money and increase profit. Massively.
The experiment:
Post organic content daily. YouTube Shorts. Meta Reels. Three times a day.
Yes, three times per day. It's difficult to create that much content, but it could be worth it.
Some get traction. Some don't. Doesn't matter.
What matters is we're building an audience of people who've watched 50% or more of our videos.
If they've watched that much, they're interested.
We post for 30 days straight. Feed the algorithm. Build data. Get the snowball effect going.
Then we retarget that 50%+ view rate audience.
Very little ad spend. Very high intent.
The content strategy:
We're not pushing hard or trying to close leads in the videos.
We're focusing on education. Giving value. Building trust.
At the end of each video: "Check pinned comment" for a link to see if you qualify.
Soft CTA. No pressure. Just an option for those ready to take the next step.
Here's one of our shorts:
The YouTube advantage:
Your content lives forever. It's a search engine, not just a feed.
People find your videos months later. Organic leads with zero ad spend.
Why this works:
Cold traffic is expensive and unpredictable.
Warm traffic that's consumed your content for weeks? Different game entirely.
They've self-selected. They've paid attention. They're pre-sold.
Plus, we pick up organic leads along the way. No ad spend required.
Here's the best part:
Anyone can do this. No budget needed. Just commitment.
30 days. Three posts per day. Build your warm audience. Then retarget with minimal spend.
We're testing this now. I'll report back with numbers.